Responsive Websites Increase Engagement, Usability

If your company website was built more than a couple of years ago, chances are it’s not a responsive design. Unfortunately, if you do not have a mobile friendly or responsive website, you are missing key opportunities to connect with potential customers, clients, or patient. A responsive web design (RWD) is one that adjusts to the screen size that one is using to view; so your site can go from desktop to laptop to tablet to smartphone.

Google’s mobile path to purchase report surveyed 950 US consumers across 9 different verticals (Restaurants, Food & Cooking, Finance, Travel, Home & Garden, Apparel & Beauty, Automotive, Electronics, Health & Nutrition) to assess how they researched purchases via mobile. A key finding is the starting point for mobile research.

Google search engines love RWD (responsive web design). A RWD vs a separate mobile website has one url and one set of pages and files which makes it infinitely easier for the robots to crawl.

Furthermore, if you have a responsive website, you can build social shares for just one URL, and when the site does get shared, wherever the link is viewed – whether on a mobile, tablet, or on desktop – all of the content will be clear and easy to navigate. (

MindSeedCreative is now building responsive websites (almost exclusively). It eliminates the need for a separate mobile build resulting in significant cost savings. We build WordPress sites that are beautiful, search friendly (SEO), easy to navigate and adaptable to change. WordPress sites are CMS (content management systems) making it easy to edit copy and images and make regular content updates.

Feel free to contact us for a complimentary consultation. Contact Roz to set up a conversation.

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